Duolingo’s First Global Campaign Focuses on Making Language Fun (and a Bit Political)

Colorful marketing push from W+K Amsterdam kicks off with U.S. Capitol visit

Duolingo illustration
Duolingo's iconic owl mascot is joined by similarly colorful characters. Wieden+Kennedy Amsterdam

In recent years, Duolingo has rapidly risen to the top of the crowded category of language-learning apps. Now, it’s looking to build on that momentum with its first global marketing push: a colorful campaign from Wieden+Kennedy Amsterdam.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."