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In recent years, Duolingo has rapidly risen to the top of the crowded category of language-learning apps. Now, it’s looking to build on that momentum with its first global marketing push: a colorful campaign from Wieden+Kennedy Amsterdam.
The “Make It Fun” campaign kicks off today with a 30-second animated spot that focuses on the traditional stresses associated with self-improvement: cost, strain and of course, boredom. “Language learning is hard, so we made it fun,” the video promises.