Duolingo’s First Global Campaign Focuses on Making Language Fun (and a Bit Political)

Colorful marketing push from W+K Amsterdam kicks off with U.S. Capitol visit

Duolingo illustration
Duolingo's iconic owl mascot is joined by similarly colorful characters. Wieden+Kennedy Amsterdam

In recent years, Duolingo has rapidly risen to the top of the crowded category of language-learning apps. Now, it’s looking to build on that momentum with its first global marketing push: a colorful campaign from Wieden+Kennedy Amsterdam.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}