Dunkin' Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon

Saucony will only produce 2,000 pairs

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

“America runs on Dunkin'” may be a decade-old hyperbolic slogan, but it’s about to become quite literal—for a few thousand people, anyway.

Dunkin’ Donuts has joined the fray of brands branching out into apparel with its new, limited-edition line of running shoes created in partnership with fellow Boston-based brand Saucony. The Saucony X Dunkin’ Kinvara 9 went up for pre-order this week—and promptly vanished, given that only 2,000 pairs are being produced.

“As we celebrate Saucony’s 120th anniversary, we’re proud to honor our hometown marathon and Boston’s rich running heritage in partnership with Dunkin’ Donuts, a brand known for ‘keeping America running,'” Saucony CMO Amanda Reiss said in a statement announcing the partnership.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in