Dr Dre Released the Most Intense Ad for Roller Skates You'll Likely Ever See

The artist and business mogul celebrates the 30th anniversary of The Chronic

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Skating culture has seen fluctuating popularity since the ’70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates.

Unfortunately, his beloved skates are also the objective of a high-velocity heist. At least, that’s the subject of a new short film for a special item celebrating the anniversary of his iconic studio album, The Chronic.

Dr. Dre and Interscope Records co-founder Jimmy Iovine launched a limited edition pair of roller skates created in collaboration with the iconic roller rink Flipper’s Roller Boogie Palace.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in