If it’s been a minute since you’ve thought about the greatest song ever written, 1983’s “Total Eclipse of the Heart,” then turn around, bright eyes, because Dos Equis is bringing it back.
In one of the brewer’s newest ads from agency Droga5, which last year pivoted the brand away from its longtime “Most Interesting Man in the World” campaign toward a new “Keep It Interesante” positioning, we’re introduced to an ultra-’80s redux of Bonnie Tyler’s classic song—now with a munchies-fueled twist.
The spot, along with the less retro new ad below about a wedding toast, was directed by Wayne McClammy, perhaps best known in recent years for his work on Geico spots and Amazon’s two Super Bowl ads, “Alexa Loses Her Voice” and “Not Everything Makes the Cut.”
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