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One thing is quickly apparent when you watch Domino’s new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino’s.
That’s because he’s sitting in Atlanta’s Antico Pizza, a family-owned spot that was one of Allison’s favorites when he lived in the city. The reason for the chain’s first ad in a non-Domino’s restaurant is the whole reason for the ad itself: to show that Domino’s is serious about its new pledge to reward you for eating any pizza, made by anyone, anywhere.
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