Coronavirus

Doctors Subtly Become Superheroes in This Inspired Poster Campaign

McCann Belgrade puts a brilliant twist on one of the pandemic's most common visuals

Woman with pressure marks on her face
The work is being shown at outdoor locations across Europe and in local press. Lidija Milovanovic

By Sara Spary

April 29, 2020

McCann Belgrade has reimagined doctors and nurses as superheroes in a new outdoor campaign that uses a simple and subtle visual to thank healthcare professionals for their efforts during the coronavirus crisis.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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