Doctors Subtly Become Superheroes in This Inspired Poster Campaign

McCann Belgrade puts a brilliant twist on one of the pandemic's most common visuals

Woman with pressure marks on her face
The work is being shown at outdoor locations across Europe and in local press. Lidija Milovanovic

McCann Belgrade has reimagined doctors and nurses as superheroes in a new outdoor campaign that uses a simple and subtle visual to thank healthcare professionals for their efforts during the coronavirus crisis.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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