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Disney is putting a virtual reality twist on their advertising.
To promote its Broadway production of Aladdin, Disney’s theatrical productions arm has partnered with OmniVirt, a virtual reality advertising platform, as well as creative agency Serino Coyne and virtual reality agency Koncept VR to take consumers to the edge of the show’s stage with a new 360 video, which is set to run in click-to-expand display banner ads and pre-roll video ads online.
In the video, actor Major Attaway, who plays the Genie, belts out “Never Had a Friend Like Me,” to Aladdin (played by Telly Leung).
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