Diesel is rolling out a new line of denim it claims can block Covid-19 and other viruses.
The jeans brand partnered with Swedish chemical firm Polygiene to apply a treatment called ViralOff to select pieces of clothing. The companies claim the solution can disable upwards of 99% of viral activity on the material within two hours.
Polygiene, best known for a chemical treatment that helps clothing resist body odor to extend the time between washes, first began developing the antiviral technology during the SARS epidemic of the early 2000s.
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