Denny's Got a Bit Too Real With a New Meme, and the Result Is the Brand's Best Tweet Ever

A post worthy of @NihilistArbys

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When brands embrace the meme of the moment, the result is almost always cringeworthy and cloying. But Denny’s proved this week you can serve up the syrup without being saccharine.

On Wednesday afternoon, the brand became yet another account urging you to zoom in on some aspect of a photo, only to be led on an odd scavenger hunt for more hidden messages within the image. This mobile-friendly meme has been making the rounds of Reddit, Twitter and elsewhere in recent days, with the

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