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Copywriters might be able to spin a haunting yarn, but what can art directors do to chill the blood during Halloween season? This. They can do this.
Two R/GA associate creative directors have launched Hellvetica, a fiendish font that mercilessly butchers the kerning of the classic Helvetica font. The resulting typeface of terror is one that hurts to look at, is torture to read and is honestly a better trigger for becoming a chaos-worshiping supervillain than anything that actually happens in Joker.