To survive in today’s fast-paced news cycle, media organizations have to be nimble enough to cover breaking news and current events while also digging deep with investigative reporting, providing perspective with think pieces and keeping a finger on the pulse of pop culture. And they have to do it for an audience with an ever-shrinking attention span. “It’s a balance,” notes Dean Baquet, executive editor of The New York Times.
Click for more from this issue
This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.
