Deadpool Deadpan Reigns as Ryan Reynolds Snarks It Up for Toon Blast

The actor’s style is a perfect match for the mobile game

The truth is painful, yet hilarious. Toon Blast

Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool’s marketing from the beginning, and his unique personality helped make the campaigns a runaway success. His playful snark is magical, and a new campaign for mobile game Toon Blast, created with TBWA\Chiat\Day Los Angeles and MJZ director Tom Kuntz, is another Reynolds home run.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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