Dads Lead the Charge to Get 'Amazon Mom' to Become 'Amazon Family'

Twitter campaign pressures retailer

While 2014 brought a surge of pro-female advertising, brands kicked it up a notch at the Super Bowl this year with some pro-dad advertising. Now, parents are rallying for Amazon to change the name of its popular Amazon Mom program—which helps parents buy the right kid products for the prenatal through toddler years—to Amazon Family.