Ad of the Day

'Dad, Do We Have a Gun?' PSA Shows the Hardest Questions Often Come Too Late

Droga5 and Ad Council address 'family fire'

A father answers questions about guns in his home in this End Family Fire ad. — A father faces increasingly tough questions about his gun, but has tragedy already struck?Ad Council

August 8, 2018

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An alarming new public safety campaign is highlighting the need for better gun safety measures in countless homes around the country.

The 2-minute ad opens innocently enough, if with ominous undertones. An old cartoon plays on the TV. A child lies on the living room floor, perfectly still. His dad tickles him, and he comes to life, giggling.

“Hey, dad, do we have a gun?” the kid asks, as his father heads into the kitchen to pour a cup of coffee.

Cue an intense conversation about the dad’s logic for keeping one in the house—and an unsettling set of incisive questions from the young boy.