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An alarming new public safety campaign is highlighting the need for better gun safety measures in countless homes around the country.
The 2-minute ad opens innocently enough, if with ominous undertones. An old cartoon plays on the TV. A child lies on the living room floor, perfectly still. His dad tickles him, and he comes to life, giggling.
“Hey, dad, do we have a gun?” the kid asks, as his father heads into the kitchen to pour a cup of coffee.
Cue an intense conversation about the dad’s logic for keeping one in the house—and an unsettling set of incisive questions from the young boy.