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When war broke out in Ukraine, we, like countless others, felt powerless to help. We wanted to help in a meaningful way but were lost as to where to begin.
As creatives in the ad industry, we’re artists at heart and fundamentally believe in the importance that art plays in culture. So, when images started to leak of Ukrainian citizens risking their lives to protect precious monuments and statues, we had our calling. It was clear that physical defenses were not enough and that an innovative solution was required.