‘He Gets Us,’ the campaign from Christian nonprofit Come Near, is back in the Super Bowl for the third time in 2025.
And while the group has less airtime this year than it has had in previous years, its singular 60-second spot, “What Is Greatness?” seems to get to the heart of its message more effectively than previous attempts.
Using a now-familiar format that poses a question, cues an emotional track, and cycles through a slideshow of still images, the 2025 ad equates greatness with simple acts of kindness. As Johnny Cash’s cover of Depeche Mode’s “Personal Jesus” plays in the background, people are depicted supporting one another in unlikely scenarios.
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