Creative Flavor: Marc Colombo's Best Work is Guided by His Love for Others

The senior copywriter is drawn to work that genuinely helps people

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When it came to falling in love with advertising, Marc Colombo of multicultural agency BeautifulBeast took his cues from his family.

“At some point I thought about advertising because my brother wanted to study it—and I remember seeing creativity festivals with my dad when I was young and thinking creatives must be some kind of special people,” the Barcelona-based senior copywriter told Adweek for Creative Flavor, a new series made in partnership with Produ and Circulo Creativo.

He

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