Could a Machine Win a D&AD Pencil?

AI looks to the free-thinking potential of the human mind

Image: Colin Anderson/Getty Images

There’s something inherently human about this award-winning ad by BBDO New York. To think of an artificial neural network (ANN) coming close to this level of sentiment seems far-fetched. But actually, when you dig a bit deeper into the traits of successful ad creatives, is it really that hard to imagine?

Andy Shield is a freelance technology writer with a focus on tech for good. When not writing, you'll find him roaming around the British countryside.