Copywriter Wins Free Billboard, Uses It to Hold Crazy URL Contest

SlothPunchClub.com could be yours

Texas copywriter Matt Bull became an ad-industry folk hero of sorts last month, when his first solo client work became an instant Internet sensation. But if you thought his billboard promoting Chicken Scratch restaurant—located "between some trailers and a condemned motel"—was odd, check out his first self-promotional board.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."