Norwegian supermarket chain Coop is to be exposed by a conspiracy theorist named Rob who wants to get to the truth behind the country’s co-operative.
This campaign, from creative agency Anti, follows the investigation being led by the paranoid American who wants to know how it is possible for a shop to be owned by 1.9 million Norwegians—something he described as “The Coop-spiracy.”
Across the four spots, he tries different methods of getting to the truth, including bribery, disguises, mind control and brainwashing.
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