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Middle management is hell, cubicle cities are soul crushing, and even the everyday sounds of office life are like nails on a chalkboard (often it’s dry erase, but you get the idea).
Comedy Central is going for a visceral reaction in a social media campaign for upcoming satire show Corporate, capturing a chorus of ringing phones, industrial size photocopiers and the tap-tap-tap of keyboards to pique viewer interest in the series, coming in January.
And in outdoor ads, the cable channel derides itself—and riffs on a competitor at the same time—in stark black-and-white headlines that read: “Comedy Central is Corporate.”
Execs didn’t set out to explicitly troll the “Netflix
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