Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

They need to fit your audience and also your niche market

Different colors can have unique subconscious reactions for consumers. Getty Images

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior.

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@crowdspring Ross Kimbarovsky is founder and CEO at crowdspring and Startup Foundry.