Colors Resonate With Consumers on a Subconscious Level. Here's How Brands Can Leverage This in Strategies

They need to fit your audience and also your niche market

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in