Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
In Cole Haan’s latest ad, the likes of Karlie Kloss and Christy Turlington Burns are nowhere to be seen. Instead, in a bid to inject a bit of whimsy and humor into its typically fashion-forward marketing, the footwear brand has swapped out supermodels for a gaggle of sheep and alpacas.
The one-minute animated film was brought to life with help from HouseSpecial, a Portland, Ore.-based animation studio that’s worked with brands including Häagen-Dazs, Planters, and Chipotle in recent years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in