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In Cole Haan’s latest ad, the likes of Karlie Kloss and Christy Turlington Burns are nowhere to be seen. Instead, in a bid to inject a bit of whimsy and humor into its typically fashion-forward marketing, the footwear brand has swapped out supermodels for a gaggle of sheep and alpacas.
The one-minute animated film was brought to life with help from HouseSpecial, a Portland, Ore.-based animation studio that’s worked with brands including Häagen-Dazs, Planters, and Chipotle in recent years.