This Coffee Is So Black, It's Being Marketed and Sold Through the Darknet

Chernyi Black is its own kind of drug

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Need a fix? The darknet's got whatever you need. Even coffee.

The Chernyi Cooperative is claiming the dubious title of "first legal product advertisement on the darknet." It's selling its Chernyi Black roast via Tor, which lets you trawl the web anonymously and access sites not available on mainstream browsers. 

"We faced a difficult challenge—to attract the attention of trendsetters who already have access to plenty of interesting content," says social media director Maxim Fedorov of agency Possible Moscow.

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