Class of 2017: Here's the First Step to Having a Brilliant Career

Unsolicited advice on brand identity from a NYC consultant


Dear Class of 2017: Congratulations on your hard-earned diploma. Now, I have some bad news for you. Your education has neglected to teach you about the single most important skill set for tackling the working world.

I’m talking about branding, which is no longer for the likes of just Disney and Coca-Cola, Apple and Beyoncé. Anyone looking to carve out a promising career, and “future-proof” themselves in volatile workforce, will need to focus on treating his or her personal reputation and professional offering as a distinct personal brand.

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