Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot

Saatchi goes places with its playful new campaign

Chuck Norris is no stranger to advertising, but it’s rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.)