AdFreak

Chrysler Celebrates Being American by Making You Think It's German or Japanese

The outside-in approach

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By Gabriel Beltrone

October 29, 2014

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German.

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Headshot of Gabriel Beltrone

Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

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