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Knocking a girl over isn't just flirting, a new PSA from Australia reminds us—it's an early sign of contempt for women that could lead to more serious acts later in life.
The chilling ad, created by the government and agency BMF to prevent violence against women in future generations, features an escalating montage of disconcerting scenarios.
First, a boy slams a door in a girl's face, knocking her onto the floor. Her mother quickly forgives the bad behavior with the old "He just did it 'cause he likes you"—an act that causes the boy's momentarily conflicted face to smoothen with certainty as he runs off.

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