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Move over, Real Mom. It’s time to make room for Real Dad.
Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed “Real Mom” front and center as the primary domestic warrior, traffic-copping her family’s everyday chaos while singing the app’s praises.
And so far, she’s logged more than 100 million views, with creative work on the mini-movies coming from the Harmon Brothers, masterminds of Squatty Potty’s pooping unicorn and massive viral hits for Poo-Pourri, Purple and other brands.
But consumer research and social listening convinced the Utah-based Chatbooks that the lesser-known co-star, “Real Dad” (actor Gavin Bentley) needed more face time.
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