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Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero—or at least that’s the potential pitch for its latest ad campaign.
The company, which claims to service the cars and bikes of 10 million customers across its 450 car centers in Europe each year, has a white cat as its mascot who is positioned as one of the main decisionmakers in this spot.
The car maintenance brand aims to accelerate its digital development and b-to-b business as it expands through franchising, predominantly in France, Portugal and Spain.
Created by Buzzman, the meta 40-second hero cinema and TV campaign sees a superpowered cat battle a large robotic monster as it rampages through a city, but there’s a twist along the way that involves a misunderstanding on the part of the creative team.
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