Cannes’ Titanium Lions Go to 4 Marketing Campaigns That Empower and Embolden

Projects that generate energy and intensity, not sympathy


CANNES, France—A new national identity for those with no nation. A bold way to ramp up voter turnout. A young woman who kicks social norms in the teeth, and an even younger one who became a global face of resilience.

These are the campaigns honored today with some of the Cannes Lions International Festival of Creativity’s most coveted trophies: the Titanium Lions. The honor was created to recognize marketing work that doesn’t easily fit into any traditional category, with previous honors going to REI’s #OptOutside campaign and Domino’s Pizza’s Emoji Ordering.

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