Cannes’ Innovation Grand Prix Winner Brings Voice Search to Obsolete Phones in Rural Areas

Jury lauds Colombian project for its simplicity


CANNES, France—While some categories have been more liberal in their awarding of statues at this year’s Cannes Lions, the Innovation category doled out a comparatively small number—six Lions culled from a shortlist of 21—with the Grand Prix winner using an existing technology in a simple and meaningful way for those without internet in rural areas.

My Line, created for the Ministry of Communications and Information Technology, serves as a seemingly low-tech solution (in relative terms to other category finalists).

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