In Canada, Honda Civics Come in Giant Boxes of Fake Cereal


In a salute to the flimsy plastic cars that come shrink-wrapped in breakfast cereal, the Vancouver arm of digital agency Dare assembled this gigantic box of knockoff Cheerios, then put a real Honda Civic in front of it. The conceit is a bit fantastical. It's supposed to make driving seem more fun—ostensibly like playing with a toy car—and thus help British Columbia Honda peddle the Civic model. But it's mostly a clever spectacle for rubberneckers, joining a growing genre of over-the-top auto-related ad constructions.

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