Can These Highly Trained Dogs Get You Off Your Phone While Driving? Geico Hopes So

If only there were another way to avoid distraction

Geico carefully trains dogs to slap away smartphones, ideally in a car environment. Geico

Citing the stat that one out of every three crashes is caused by distracted driving, Geico’s newest ad aims to find a solution that will finally get motorists off their smartphones. The answer? Smartdogs.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."