Campbell’s Cleverly Used Star Wars in Gay-Themed Ad, but the Comments Are on the Dark Side

Brand heads into Honey Maid territory

Campbell Soup Company's newest ad, featuring its Star Wars inspired soup, is centered around a popular line from the movie, although maybe not in the way that you'd think. The 30-second ad features a father feeding his son, and quoting Darth Vader's "I am your father." But then there's a clever twist that makes the spot unique.

Roo Powell is freelance contributor to Adweek.
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