Burger King's 'Whopper Detour' Ends Triumphant Week at Cannes With Titanium Grand Prix

Nike, Microsoft, and three others also win Titanium

CANNES, France—Twelve years after winning its last Titanium Grand Prix at the Cannes Lions for “Xbox King Games,” Burger King is now back on top of the festival’s most forward-looking category. The chain received top honors in the Titanium Lions for “The Whopper Detour,” created by agency FCB New York.