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CANNES, France—Twelve years after winning its last Titanium Grand Prix at the Cannes Lions for “Xbox King Games,” Burger King is now back on top of the festival’s most forward-looking category. The chain received top honors in the Titanium Lions for “The Whopper Detour,” created by agency FCB New York.
“It checks off all the boxes,” said Titanium Lions jury president David Lubars, “It’s flawlessly executed. It’s so on brand and fun.”
The stunt used a bizarre twist in logic to spark 1.5