Burger King's 'Blank Whopper' Sticks Non-Voters With Someone Else's Awful Choices

'Four years of this sandwich would really suck.'

burger-king-blank-whopper-2-hed-page-2018 — Brazilians who aren't supporting any presidential candidate get a taste of some else's choices for them.David São Paulo

In the United States, getting people to the polls is hard enough. In Brazil, even those who turn out to vote on Election Day often default to apathy, choosing to vote “blank/null” rather than pick a candidate, even in the upcoming presidential election.

To highlight Brazil’s looming issue of voters sitting out in large numbers—one recent poll found that 11 percent of the country’s voters planned to “vote blank”—and to send a universal message to nonvoters, Burger King and agency David São Paulo created a new product: the Blank Whopper.

Instead of having it made your way, this Whopper is made “their way,” with toppings selected for you by someone else.