Burger King’s 50-50 Menu Lets You Try to Guess If Your Whopper Is Meat or Veggie

In Sweden, the chain puts its plant-based patties to the test

Burger King Sweden's 50-50 menu lets you try to guess whether you're eating a Whopper made with meat or a plant-based patty. Ingo

It’s increasingly popular for fast food chains to brag that their plant-based patties taste as good as meat, but Burger King is taking it to a new level in Sweden.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."