Burger King's 50-50 Menu Lets You Try to Guess If Your Whopper Is Meat or Veggie

In Sweden, the chain puts its plant-based patties to the test

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It’s increasingly popular for fast food chains to brag that their plant-based patties taste as good as meat, but Burger King is taking it to a new level in Sweden.

The chain, through a promotion by Stockholm-based agency Ingo, has created a 50-50 Menu that lets you order a Whopper your way—then try to guess whether the finished product is meat or veggie.

Obviously, this coin toss is a bad idea if you’re a committed vegetarian, but for the veg-curious, it’s a fun way to see whether you can really tell the difference.

A Swedish ad for the promotion doesn’t mince words, featuring the opening line, “This is such a mindfuck.”



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