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Burger King takes on the persona of an elementary school bully with its latest baffling campaign in France, taunting people in cities that don't have BK restaurants with photos of people in cities who do.
In a campaign from Buzzman, BK is encouraging people in the latter cities to take photos of themselves eating Whoppers—the restaurants are being equipped with photo booths so they can do just that. Then, those photos will appear on digital billboards in BK-less cities.
That's a whole mouthful of annoying.