Burger King Just Made Toothpaste That Tastes Like a Whopper

Do you want a fast-food chain dabbling in oral hygiene?

Headshot of Kristina Monllos

Instead of some mint flavor, would you want your toothpaste to taste like a Whopper? That’s what Burger King France has cooked up with its agency Buzzman. Or at least, that’s what they’d like you to believe.

The agency has unveiled a goofy new 60-second spot for the brand’s alleged toothpaste product that will “soon [be] available in your restaurants and drugstores” which means “you won’t have to hesitate between enjoying a Whopper and brushing your teeth ever again,” according to a release. 

The effort has all the trappings of an April Fools’ Day prank. (Maybe since April 1 is this Saturday, brands will be release their pranks early—during the week?) Regardless, the silly graphics make it worth the watch.

Still, the idea of a fast-food chain getting in the oral hygiene business is worrisome.

Client: Burger King
Marketing Director BĂ©atrice Roux
Marketing Project Manager Bérénice Charles
Marketing Project Manager Carole Rousseau
Marketing Project Manager Marine Dupas

Agency: Buzzman
President and Executive Creative Director
Georges Mohammed-Chérif
Vice – President Thomas Granger
Associate Director Julien Levilain
Creative Director Louis Audard
Creative Director Tristan Daltroff
Copywriter Tristan Daltroff, Louis Audard
Artistic Director Assistants Carole Morlot, Edouard Jacquelin
Account Directors Pierre Guengant, Loïc Coelho, Clémence Gateau, Antoine Boizeau
Head Of Social Media Julien Scaglione
Social Media Creative Director Loris Bernardini
Social Media Managers Marie Le Scao, Elise Lassimoulie
Head of Communication and PR Amélie Juillet
Communication and PR Manager Calypso Asline
PR Assistant Kenza Bennani
Head of TV Production / Art Buying Vanessa Barbel
TV and Print Producer Geraldine Bourguignat
Producer Assitant Saveria Besset
Head of Print Production Dee Perryman
Retouching Jérémy Bouchet
Photographer Clément Duquenne
Film Production Les Improductibles
Director Benoît Pétré

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.