AdFreak Burger King Just Made Toothpaste That Tastes Like a Whopper Do you want a fast-food chain dabbling in oral hygiene?By Kristina Monllos|March 29, 2017Share By Kristina Monllos|March 29, 2017Share Instead of some mint flavor, would you want your toothpaste to taste like a Whopper? That’s what Burger King France has cooked up with its agency Buzzman. Or at least, that’s what they’d like you to believe. The agency has unveiled a goofy new 60-second spot for the brand’s alleged toothpaste product that will “soon [be] available in your restaurants and drugstores” which means “you won’t have to hesitate between enjoying a Whopper and brushing your teeth ever again,” according to a release. The effort has all the trappings of an April Fools’ Day prank. (Maybe since April 1 is this Saturday, brands will be release their pranks early—during the week?) Regardless, the silly graphics make it worth the watch. Still, the idea of a fast-food chain getting in the oral hygiene business is worrisome. CREDITS Client: Burger King Marketing Director Béatrice Roux Marketing Project Manager Bérénice Charles Marketing Project Manager Carole Rousseau Marketing Project Manager Marine Dupas Agency: Buzzman President and Executive Creative Director Georges Mohammed-Chérif Vice – President Thomas Granger Associate Director Julien Levilain Creative Director Louis Audard Creative Director Tristan Daltroff Copywriter Tristan Daltroff, Louis Audard Artistic Director Assistants Carole Morlot, Edouard Jacquelin Account Directors Pierre Guengant, Loïc Coelho, Clémence Gateau, Antoine Boizeau Head Of Social Media Julien Scaglione Social Media Creative Director Loris Bernardini Social Media Managers Marie Le Scao, Elise Lassimoulie Head of Communication and PR Amélie Juillet Communication and PR Manager Calypso Asline PR Assistant Kenza Bennani Head of TV Production / Art Buying Vanessa Barbel TV and Print Producer Geraldine Bourguignat Producer Assitant Saveria Besset Head of Print Production Dee Perryman Retouching Jérémy Bouchet Photographer Clément Duquenne Film Production Les Improductibles Director Benoît Pétré Adweek Adweek