Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Big pop culture tentpoles don’t come around too often, so when a brand sees one worth clinging to, it grabs on with both hands. You can certainly expect that from the return of Stranger Things, the retro sci-fi phenomenon that’s coming back to Netflix soon for its third season.
On Wednesday, Nike announced a Stranger Things Collection that harkens back to the looks of 1985, when the new season takes place.
A slightly less labor-intensive product development was announced today by Burger King, which is unveiling an Upside Down Whopper—named, of course, in honor of the show’s Upside Down parallel dimension.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in