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Big pop culture tentpoles don’t come around too often, so when a brand sees one worth clinging to, it grabs on with both hands. You can certainly expect that from the return of Stranger Things, the retro sci-fi phenomenon that’s coming back to Netflix soon for its third season.
On Wednesday, Nike announced a Stranger Things Collection that harkens back to the looks of 1985, when the new season takes place.
A slightly less labor-intensive product development was announced today by Burger King, which is unveiling an Upside Down Whopper—named, of course, in honor of the show’s Upside Down parallel dimension.