Big pop culture tentpoles don’t come around too often, so when a brand sees one worth clinging to, it grabs on with both hands. You can certainly expect that from the return of Stranger Things, the retro sci-fi phenomenon that’s coming back to Netflix soon for its third season.
On Wednesday, Nike announced a Stranger Things Collection that harkens back to the looks of 1985, when the new season takes place.
A slightly less labor-intensive product development was announced today by Burger King, which is unveiling an Upside Down Whopper—named, of course, in honor of the show’s Upside Down parallel dimension. The tie-in is a co-promotion with Coca-Cola and Netflix.
The Upside Down Whopper is…pretty much an upside down Whopper. The brand isn’t shy about this fact, pointing out in its announcement, “The Upside Down Whopper sandwich features exclusive packaging and the same ingredients as the original Whopper, served upside down.”
But there is one especially clever tidbit in the campaign: the Upside Down Whopper will only be sold in 11 locations, a reference to Eggo-munching and butt-kicking protagonist Eleven.
The limited-time product goes on sale June 21 (Stranger Things returns on July 4) at locations in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles, and New York. The 11 restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins with a Stranger Things theme.
The idea was developed in partnership with two of Burger King’s agencies, David Miami (which made the teaser video) and MullenLowe U.S.
For the vast majority of fans who won’t have access to the 11 locations selling the Upside Down Whopper, Burger King has created a $5 Hopper Meal (named for the show’s Sheriff Jim Hopper) that can be ordered from now through June 20 via DoorDash with the code “STRANGER”.
Burger King will also leverage its smartphone app in a partnership with Coke, which lets customers scan their drink cups using the app to be entered for one of 100,000 prizes awarded daily.
CREDITS:
Client: Burger King
President, Burger King North America: Chris Finazzo
Head of Marketing, North America: Renato Rossi
Global Chief Marketing Officer: Fernando Machado
Head of Global Marketing: Marcelo Pascoa
Lead Marketing Communications: Diego Suarez
Director, Marketing Communications: Nicole Alevizos
Manager, Advertising: Liza Keller
Social Media Digital Marketing, North America: Flavia Guetter
Sr. Brand Manager, Global Marketing: Rogelio Magana
David the Agency (Miami)
Managing Director, Global COO: Paulo Fogaça
Executive Group Creative Director: Tony Kalathara
Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Senior Art Director: Aaron Willard
Senior Copywriter: Jaime Villalva
Art Director: Curtis Caja
Copywriter: Dan Flora
Director of Creative Services: Rhonda Mitchell
Creative Coordinator: Cristina Cornejo Ayala
Creative Resource Coordinator: Luisa Candido
Head of Global Production: Veronica Beach
Executive Producer: Carlos Torres
Producer: Ricardo Ceballos
Associate Producer: Brenda Osorno
Production Coordinator: Tomas Diego Sr.
Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Director of Strategy: Jon Carlaw
Senior Brand Planner: Stephanie Salvador Jr.
Planner: Anastasia Lara
Head of Account Management: Carmen Rodriguez
Group Account Director: Stefane Rosa
Account Supervisor: Jenny Gobel
Account Supervisor: Katie Heinerikson
Assistant Account Executive: Nneoma Chukwueke
MullenLowe US
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Enrique Camacho
SVP, Creative Director: Jon Ruby
SVP, Creative Director, Digital and Social: Dustin Johnson
Associate Creative Director: Cody Dummer
Art Director: Britney Drotleff
Copywriter: Vanessa deBeaumont
SVP Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
Director of Print Production: Aidan Finnan
Content Producers: Kate Kesselring, Kati Mennett
Animators: Andrew Lee, Jorge Noujaim, Ryan Dight
Editor: Adam DePalma
Senior Production Artist: Nat Novak
VP, Group Strategy Director: Mike Cassell
Social Content Writer: Arielle Mulgrew
Sr. Social Media Strategist: Jimmy George
Sr. Business Affairs Manager: Amy Keddy
Sr. Project Manager: Kelly Benson
Assistant Project Manager: Megan Ocampo
VP Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Sr. Account Executive: Caroline Bailey
Account Executive: Leila Chee
Production: Woodshop
Director: Trevor Shepard
Executive Producer/UPM: Sam Swisher
Producer: Ursula Camack
Editorial: Jane Studios
Creative Director: David Parker
Managing Partner: Nancy Nina Hwang
Executive Producer: Rich Rama
Head of Production: Ben Sposato
Lead Flame Artist: Tim Bird
Flame Artist: Jameson DeSantis
Designer/Animator: Laura Panella
Editor: Paul Plew
Audio: Beacon Street
Mixer: Amber Tisue
Mix Assistant: Aaron Cornacchio
Senior Mix Producer: Kate Vadnais
Color: Apache
Colorists: Steve Rodriguez and Quinn Alvarez
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson
PR: Alison Brod Marketing + Communications
Senior Vice President: Brooke Scher Mogan
Senior Director: Adrianna Lauricella
Merchandising Agency: 500 Degrees Studio
Chief Creative Operations Officer: Shawn Brown
Chief Client Officer: Kim Hughes
Creative Director: Dave Klare
Associate Creative Director: Luis Ferrero
Account Director: Rodrigo Fernandez
National Merchandising Account Executive: Mary Williams
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