Burger King Film Crew Finds Everyone Loves Its Chicken Tenders, Despite Them Not Existing

Until now, of course

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Burger King recently took to the streets of New York City and found quite a few fans of its Crispy Chicken Tenders. “I like the crispy crunch on the outside,” raves one. Another praises “the tender all-white chicken inside.”

The problem? Burger King doesn’t have chicken tenders, or at least hasn’t had them since dropping them from the menu around 2013.

But through a combination of understandable misperception and people just wanting to tell camera crews what they want to hear, Burger King (via agency MullenLowe Boston) found more than a few folks willing to gush about their love for Crispy Chicken Tenders, which they swear they’ve totally eaten recently.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in