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Burger King recently took to the streets of New York City and found quite a few fans of its Crispy Chicken Tenders. “I like the crispy crunch on the outside,” raves one. Another praises “the tender all-white chicken inside.”
The problem? Burger King doesn’t have chicken tenders, or at least hasn’t had them since dropping them from the menu around 2013.
But through a combination of understandable misperception and people just wanting to tell camera crews what they want to hear, Burger King (via agency MullenLowe Boston) found more than a few folks willing to gush about their love for Crispy Chicken Tenders, which they swear they’ve totally eaten recently.