Burberry Reimagines ‘Singin’ in the Rain’ in Glorious Celebration of London’s Gray, Gritty Streets

Spot sees impeccably dressed dancers brave Britain's famously inclement weather

burberry wind
Burberry's holiday ad is an edgy, high octane celebration of London. Burberry / Riff Raff / Megaforce

If you’ve ever been to London and spent time away from the manicured tourist attractions, then you’ll know that the bulk of the real capital is made up of gloriously gray, gritty streets bustling with market stalls, coffee shops, takeouts and noise.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.