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Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the brand, and while Burberry’s chief creative officer loves it, the reaction among fans has been notably mixed.
The brand’s first logo redesign in nearly two decades, the new marks were created by British designer Peter Saville, whose work includes the iconic cover of Joy Division’s Unknown Pleasures and Calvin Klein’s 2017 logo refresh, which (like Burberry’s new logo) went all-caps and sans serif.
Interestingly,
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