Budweiser's Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer

Sweden's Norrlands Guld intercepted 'Tagwords' with its own ads

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As anyone who’s ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to take your prime placement—or simply buys their way to the top.

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