Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
CANNES, France—Even a brand as big as Budweiser can’t afford to license images of all the rock stars who’ve been photographed with its product over the years. But Brazilian agency Africa found a fun way to still make good use of such pics from throughout history.
“Tagwords” was a print and outdoor campaign that relied primarily on large type to direct viewers to specific Google searches, which would then pull up images of rock stars drinking Budweiser.