Budweiser Takes Print Grand Prix at Cannes for Cheeky Ads That Sent Fans Searching

'Tagwords' led Googlers to photos of rock stars with Bud

CANNES, France—Even a brand as big as Budweiser can’t afford to license images of all the rock stars who’ve been photographed with its product over the years. But Brazilian agency Africa found a fun way to still make good use of such pics from throughout history.