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CANNES, France—Even a brand as big as Budweiser can’t afford to license images of all the rock stars who’ve been photographed with its product over the years. But Brazilian agency Africa found a fun way to still make good use of such pics from throughout history.
“Tagwords” was a print and outdoor campaign that relied primarily on large type to direct viewers to specific Google searches, which would then pull up images of rock stars drinking Budweiser.
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