Want to Be Taken Seriously? Don't Be Fake. Be Consistent

Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism

While it has become commonplace for brands to post hashtags and viral images in support of political movements on social media, audiences are becoming increasingly skeptical of this type of online signaling, referring to it as a type of faux activism known as slacktivism. Many have come to view these practices as shallow and believe they demonstrate a preference for slogans and platitudes over meaningful action.