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Not having any experience with video games since the Pac Man era, I just tried my hand at this advertising-themed viral game, and my Young Guns were all dead in less than three seconds. Even with my "arsenal" of marketing tactics, the young, hip guys from Mother, StrawberryFrog, et al. could not kill the old-time suits at Publicis & WPP. (Interestingly, print and TV pack the biggest punch within the confines of the game. Wimpy word-of-mouth hardly made old Martin break a sweat.)
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