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Search online for the words “woman sleeping,” and what will typically come up is a flood of serene, airbrushed images of picture-perfect women in repose.
In media, “when you see a woman in bed, either she’s having great sex with a man or having the best sleep of her life and looks amazing. She wakes up in her white bedsheets with her makeup still on,” said Margaux Revol, strategy partner at U.K. ad agency AMV BBDO.
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