Bloody Parking-Lot Crime Scene: A Wrangler Production?

'Found footage' sure has a lot of jeans in it

No one falls for the "homemade" video anymore. Most of us see a shaky handheld clip or a piece of "found footage" online and immediately ask which movie or brand it's supposed to be surreptitiously promoting. Maybe that's a victory in itself, though. We want to know who's behind it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in